Sunday, February 21, 2021

Artists craft billboard message: Meintjies and Mgibe

 The Centre for the Less Good Idea's Billlboard's are big, bold and prominently situated. The project is geared to provoking reflection, with (broadly speaking) the current times. I had the opportunity to be included in this project. I partnered with Wezile Mgibe in crafting this work.

The lines I used come from my poem entitled I Can't Breathe. See it here:

The Centre advertised the call in late July last year with these words:

"The Centre for the Less Good Idea is calling for artists from across the disciplines to submit word and image proposals for artworks towards ‘PAUSE, BREATHE, | The Highway Notice Project’

The Highway Notice Project has been created in response to the current crisis and the need for continued physical distancing. Two billboards on the M1 and M2 highway in Johannesburg have been identified to hold a series of monthly artworks printed on to billboard material. The project will launch on 1 October 2020."

Frank Meintjies

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