The Centre for the Less Good Idea's Billlboard's are big, bold and prominently situated. The project is geared to provoking reflection, with (broadly speaking) the current times. I had the opportunity to be included in this project. I partnered with Wezile Mgibe in crafting this work.
The lines I used come from my poem entitled I Can't Breathe. See it here: https://www.poetrypotion.com/i-cant-breathe-frank-meintjies/.
The Centre advertised the call in late July last year with these words:
Idea is calling artists from across disciplines to submit word and image proposals artworks towards ‘PAUSE, BREATHE, | Highway Notice Project’
Highway Notice Project has been created in response to current crisis and need continued physical distancing. Two billboards on M1 and M2 highway in Johannesburg have been identified to hold a series of monthly artworks printed on to billboard material. project will launch on 1 October 2020."